At LesLaines, every piece in our boutique tells a story—one of quality, craftsmanship, and timeless style. As a fashion designer and boutique owner, I believe that curating a collection is an art form. It’s about understanding our community of women, celebrating individuality, and offering pieces that not only enhance their wardrobes but also empower them to feel confident and beautiful.
Today, I’m taking you behind the scenes to show you how we select the brands and designs that make LesLaines a truly special shopping destination.
Curating With Purpose
The journey of curating our boutique begins with a simple yet profound question: What will make our customers feel their best? Our mission is to offer timeless, versatile pieces that resonate with the diverse styles and personalities of the women we serve.
We aim to balance elegance and practicality, ensuring our collection caters to the professional woman, the mother balancing it all, and the confident individual who enjoys a bold statement piece. Every brand and item is chosen to meet these needs with integrity and quality.
I try on many of the clothes myself to understand how they feel. Is the fabric comfortable? Does the design move effortlessly with the body? Will it make someone feel confident all day long? If a piece doesn’t meet these standards, it doesn’t make it to LesLaines.
My philosophy is simple: I wouldn’t sell anything I wouldn’t wear myself.
Choosing the Right Brands
At LesLaines, we work with some of the most coveted names in fashion, like Twinset Milano, Patrizia Pepe, and Day Birger et Mikkelsen. Each brand brings something unique to our boutique, and we select them based on three core principles:
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Craftsmanship and Quality
- We seek out brands that prioritize superior fabrics, impeccable tailoring, and timeless designs. Pieces that look and feel luxurious—because our customers deserve nothing less.
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Versatility and Timelessness
- Fast fashion is not our philosophy. We focus on pieces that can transition seamlessly between seasons, occasions, and moods. From a perfectly tailored blazer to an effortlessly elegant knit dress, our collection is designed to last.
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Alignment with Our Values
- Sustainability and ethical practices matter to us. We carefully research how brands produce their collections, ensuring they align with our commitment to responsible fashion.
The Selection Process
Curating a boutique isn’t about picking what’s trendy—it’s about finding what feels right for our community. Here’s how we do it:
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Understanding Our Customers
- I spend time observing and listening to our clients. What styles do they gravitate towards? What makes them feel confident? These insights guide every decision.
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Attending Showrooms and Fashion Fairs
- I personally attend industry events and meet with brand representatives to explore new collections. It’s not just about seeing the clothes—it’s about feeling the fabrics, analyzing the fit, and imagining how each piece will make a customer feel.
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Balancing the Collection
- A well-curated boutique offers variety without overwhelming. For every bold statement piece, there’s a timeless staple. For every playful print, there’s a neutral classic. This balance ensures that every customer can find something that feels uniquely hers.
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Adding a Personal Touch
- As a designer, I bring my own perspective to the collection. My background in creating crochet pieces allows me to appreciate intricate details and craftsmanship, which is reflected in the boutique’s selection.
Bringing the Collection to Life
When new pieces arrive at LesLaines, the excitement is palpable. Each item is carefully displayed to highlight its beauty, and we take the time to envision how it will resonate with our customers. It’s not just about selling clothes—it’s about helping women discover something that makes them feel powerful, elegant, and truly themselves.
A Boutique Made for You
Behind every collection at LesLaines is a dedication to our community of women. It’s about creating a space where you can find pieces that fit your life, your personality, and your aspirations. From the brands we choose to the atmosphere we create, every detail is designed to make you feel special.
We’re honored to be part of your style journey and can’t wait to help you find the next piece that makes you feel confident and beautiful.
With love,
Ebru & the LesLaines Team