In a world where fast fashion and impulsive buying dominate the retail landscape, we at LesLaines have chosen to take a stand. We say “No Black Friday” because we believe in a different approach—one that values quality over quantity, thoughtful choices over rushed decisions, and sustainability over fleeting trends.
Black Friday may promise big discounts and doorbuster deals, but for us, it represents something we want to avoid: an emphasis on overconsumption that often comes at the expense of quality, craftsmanship, and mindful shopping. Here’s why we’ve embraced the "No Black Friday" motto—and how we’re offering something far more meaningful in its place.
Local Shops Need Your Support, Not Discounts
As a small boutique, LesLaines doesn’t have the massive margins that big-box retailers do. Large chains can afford huge discounts because they often compromise on quality, source from unsustainable practices, or sell in enormous volumes.
For us, every piece in our boutique is thoughtfully curated with the utmost care. We prioritize quality over quantity, investing in timeless designs from brands. Black Friday’s race for low prices undermines the work of small, local businesses like ours, which simply cannot compete in a way that aligns with our values of sustainability and craftsmanship.
When you shop at LesLaines, you’re not just buying clothes—you’re supporting a local business that’s deeply invested in its community. Your choice makes a difference, not just to us but to the entire local economy.
A Personal Shopping Experience, Not Chaos
Instead of big discounts and crowded stores, we offer something far more valuable during this time: individual attention and care. At LesLaines, we believe shopping should be an enjoyable and personal experience. That’s why we provide one-on-one time and personalized style assessments to help you find pieces that truly reflect your personality and make you feel confident.
Our commitment to you goes beyond selling clothes. For any purchases made during this period, we’re offering free alterations and adjustments, not only for items bought from us but also for other clothes you own that may need a little love. This way, you can give a second life to cherished pieces in your wardrobe while supporting sustainable practices.
Supporting Sustainability Over Overconsumption
Black Friday’s emphasis on mass production and overconsumption contributes to waste and environmental harm. We believe in slowing down and shopping mindfully. By focusing on quality, longevity, and thoughtful purchases, we can reduce the cycle of constant replacements and promote a more sustainable way of enjoying fashion.
Our free alterations service is part of this commitment—helping you extend the life of your wardrobe and embrace a more sustainable approach to style.
Celebrating Individuality Over Trends
Black Friday often feels like a race to grab whatever is available, but at LesLaines, we focus on helping you discover pieces that align with your unique style. Shopping should feel personal and fulfilling, not rushed or overwhelming.
When you shop with us, you’re not just buying a product—you’re investing in pieces that are timeless, high-quality, and tailored to your needs. You’re also joining a community that values individuality, sustainability, and mindful living.
Let’s Redefine the Season Together
We understand that the allure of discounts is strong, but we’re confident in the value of what we offer: personal attention, timeless style, and thoughtful service.
By saying “No Black Friday,” we’re choosing to redefine what shopping means. It’s not about the lowest price—it’s about finding quality, celebrating style, and making purchases that truly matter.
Join us in creating a shopping experience that feels good, does good, and looks good. Let’s make this season about choosing wisely, dressing beautifully, and supporting the values that matter most.
With love,
Ebru & the LesLaines Team