At the heart of Vilafranca del Penedès lies LesLaines, a boutique born out of passion, creativity, and a deep love for timeless fashion. But LesLaines is so much more than just a shop. It’s a space where style meets community, and where women can feel empowered to embrace their individuality.
From Customer to Boutique Owner
I’ve always loved fashion—so much so that I became a designer, creating my own brand of crochet pieces that blend traditional craftsmanship with modern design. LesLaines was already a part of my life before I took it over in 2023—I was one of its loyal customers.
When the opportunity came to step into the owner’s role, it felt natural, even personal. I couldn’t imagine Vilafranca without a boutique like LesLaines, a place where women could find high-quality, curated pieces close to home. My goal wasn’t just to keep the doors open; I wanted to take LesLaines to the next level—a boutique that feels like a destination for women in the Penedès area and beyond.
Building LesLaines with Love
When I took over, I poured my heart into making LesLaines a true reflection of my taste and values. Every item in the store is handpicked to ensure it resonates with our customers, offering not just clothing but pieces that make women feel confident, stylish, and themselves.
I wanted LesLaines to be more than a place to shop. I dreamed of creating a sanctuary where every woman feels welcome—a place to slow down, explore, and discover something that feels uniquely hers.
A Boutique with a Mission: Empowering Women
It is more than a boutique for me—it’s a way to give back. I see so much potential in the women around me, and I want to help them discover their strength, style, and confidence.
That’s why LesLaines is also a social project. Through this boutique and the community we’re building, I hope to inspire women to embrace who they are, to find their style, and to feel the freedom of being a woman. It’s about more than clothes—it’s about connection. I want every woman who visits LesLaines to feel celebrated, supported, and empowered, both through the fashion we offer and the community we’re creating together.
A Shop for Our Community—and for Me
LesLaines isn’t just for our customers—it’s for me too. As a designer and someone who loves fashion, this is where I shop for myself. I understand the importance of finding pieces that feel just right, and that’s why I strive to make sure every item in our boutique is special.
Whether you’re discovering a new look, connecting with others, or simply taking a moment to enjoy yourself, LesLaines is here to be your space for style and connection.
Looking Ahead
LesLaines reflects what we value: sophistication, individuality, and community. My promise is to keep growing this boutique into a space that not only celebrates fashion but also helps strengthen the incredible women’s community around us.
Thank you for being part of this journey. Together, we’re creating something truly special—a boutique that’s as unique as the women who make it their own.
With love,
Ebru