About Me
I am Ebru Gurlek, a woman who creates from vision. My gift is the ability to imagine with precision — to see every detail of a dream before it exists, to inhabit it fully, and then to give it form in reality. This is how I shape garments, boutiques, and experiences that carry both beauty and meaning.
Yet my true calling lies beyond creation. I have learned, through my own long and almost tragic journey, that every human being longs to be truly seen, valued, and cherished. I believe each person is a luminous universe, and nothing inspires me more than revealing that brilliance.
What moves me is guiding women & men to step into their courage — to cast aside the fears that silence them, and to embrace their authenticity with confidence and grace. For me, fashion is not fabric: it is a language of self-awareness, a mirror that reflects inner truth, and a path toward freedom.
My Crochet Journey
My journey with crochet began in childhood, guided by the patient hands of my mother, grandmother, and aunties. From them I inherited not only a craft, but a legacy of creating with love. Very early, I discovered that handmade gifts carried a special power — they were unique offerings for unique souls.
Over time, I became not only a passionate maker but also an advanced crocheter, working alongside others who share this level of mastery. My eyes and hands are trained to recognize and perfect even the smallest details — from the quality of the yarn to the precision of the craftsmanship. For me, excellence is not negotiable; it is the only way I can present something truly new.
I can spend hours reflecting on how a piece should be created: where to begin the pattern, how to minimize joints, how to achieve the cleanest finish. Every stitch is a decision. Every texture is carefully imagined before it exists. It feels like solving a puzzle, and this is where my talent thrives — in turning complexity into harmony.
It's safe to say that crochet became my sanctuary, my escape, and my therapy during difficult chapters of my life. Every stitch has carried both struggle and healing, weaving resilience into beauty. When I finally decided to share my creations with the world, something extraordinary happened:
At my very first editorial appearance, my work was seen, recognized, and understood. Soon after, I was offered the opportunity to present it in Hollywood — a milestone that confirmed the universality of my vision and the resonance of my craft. With nothing but a suitcase of garments and dreams, I began presenting my brand — and from there, it started to grow.
What excites me most is that my imagination is endless. Ideas arrive faster than my hands can work, but each one waits patiently to be brought into the world. And I know I will never stop creating.
The Story of the Boutique
In 2023, at the very same time I was launching my crochet brand, another unexpected opportunity appeared. My favorite boutique in town was closing its doors — and though I was saddened, I also felt a calling. I decided to take it over.
With zero experience in managing a six-digit business, the road was anything but easy. As an outsider, a foreigner, and a newcomer, I could have chosen the safe and traditional path. But instead, I trusted my instincts, took risks, and let my passion speak louder than convention.
Very quickly, I became someone known. With the help of social media, the boutique’s name spread, and people began to trust my taste. Yet what truly transformed everything was not only fashion, but connection. I made it my secret mission to know my clients deeply — to see and understand them not just as customers, but as women, as souls.
I listened to them attentively, and in return they opened their hearts. In many ways, I became an unlicensed psychologist, weaving my own life and healing experiences into our conversations. That trust created something rare: a community of women who felt not just dressed, but supported, understood, and empowered.
This experience became my turning point. I realized the boutique was no longer just a shop, but a living studio of style, transformation, and connection. And so I decided to grow further — to rebrand it completely with a fresh vision that would carry not only fashion, but also meaning, elegance, and the freedom to be oneself.
I don’t know what the future may bring, but I am creating my own space to fully be myself and to enjoy it. In the process, the boutique has grown into something far greater than a business: it is a sanctuary that runs with its own power, helping others in countless ways. It has become a space where women, too, can be themselves — a place of connection, joy, and empowerment. And knowing that many women now see this as their first stop for inspiration and strength is, to me, priceless.
